Say cheese!

For many photographers, Leicas are the cameras of dreams—as much thanks to their luxury price points as their superior build and image quality.

Their recently released "entry-level" Leica M-E (Typ 240) marks the most affordable M-System rangefinder yet but, alas, all things are relative. While a Leica M10-P will set you back upwards of B245,000, the new Leica M-E (Typ 240) comes in at half that at B126,000. It's also a good deal cheaper than its Leica M (Typ 240) predecessor (B178,000), though the seven years between them means a significant improvement in tech.

It may still be unattainable for many, but the new Leica M-E promises a streamlined and intuitive design. Though its 24MP full-frame CMOS sensor is the same as the Leica M (Typ 240), a top ISO of 6400 puts image quality on a level with top models like the Leica M10-P and video can be captured at 1080p Full HD. 

It gets that all-important retro look from a magnesium alloy body finished in anthracite gray paint with a black leather trim. As with all Leica M-series models, the camera is hand-built, dust-resistant and weather-sealed.

The new Leica M series model is available to pre-order now and will be available in Leica stores on Jul 19.
 
Leica Store Bangkok, Gaysorn shopping mall, 999 Ploenchit Road, 02-656-1102

Image credits: Leica